Meet Andrea Jelić, an award-winning unbiased net designer and artwork director from Croatia, whose model is recognizable for her distinctive use of typography, seamlessly mixing performance and aesthetics in her net and branding initiatives.
Along with efficiently working with purchasers throughout varied industries, Andrea presents a design course on Domestika targeted on creating portfolios and selling work on-line. She additionally strives to coach and help creatives coming into the freelance world by writing and chatting with designers initially of their careers.
Featured Work
Askonas Holt
With a historical past spanning over a century, Askonas Holt is without doubt one of the world’s main arts administration corporations, specializing in classical music. I collaborated with Probably Story to revitalize their model id, overhaul their social media presence, and create a brand new web site that elegantly showcases their spectacular roster of artists and musicians whereas highlighting their wealthy historical past.
Our Revolution
Artwork route/net design challenge I did along with Probably Story. Our Revolution is an unbiased artistic company primarily based in Sydney, Australia. Their focus is on offering high-end client branding and packaging design to a various vary of purchasers. We created a cool and fashionable net expertise the place we highlighted the good work that they do. As all the time, the main focus was on typography and a balanced structure, emphasizing their model visuals. The web site obtained a number of awards from Awwwards and CSSDA.
Bertch Capital
Bertch Capital is a boutique funding agency primarily based within the western United States. In search of to reinvigorate their model and restructure their digital presence, they approached us with a short to encapsulate their historical past, values, and dedication to conservation and sustainability. The web site was created along with Probably Story and has obtained SOTD and DEV awards from Awwwards.
Light Factory
Venture and collaboration I did with Joseph Berry. Mild Manufacturing facility is a full-service video manufacturing home bringing concepts of all sizes and shapes to life. We teamed as much as create the model id, emblem, and web site; I dealt with the design whereas Joseph did the event. With a powerful emphasis on neon colours, daring typography, and impactful animations, the challenge achieved nice outcomes, receiving a number of awards. The web site obtained a number of awards from Awwwards and CSSDA.
Tattoo Rroom
Internet design challenge I did for a tattoo studio primarily based in Zagreb, Croatia. We collaborated on artwork route for the photograph shoot, video, and photograph supplies, which I used as the inspiration for the design route. The primary goal of the web site is to showcase their unbelievable tattooing experience, show their previous work by means of pictures, and function an informational platform for future shopper bookings. The second part of the web site was to additionally create a store expertise for collaborations and their very own restricted collections of varied gadgets (t-shirts, mugs, luggage, and so forth.). The web site obtained a number of awards from CSSDA.
LOKOMOTIVA
I lately had the chance to collaborate with Lana Puljić, a proficient designer from Croatia, on a challenge for her model, Lokomotiva. The result’s a smooth and fashionable e-commerce platform that provides a seamless buying expertise, permitting customers to totally immerse themselves within the model. By combining clear, minimalist design rules with daring accents of pink, I used to be capable of craft an attractive and memorable model journey all through the web site. The result’s a visually placing and user-friendly platform that actually displays the essence of Lokomotiva.
Brand Society
Model Society is a strategic design studio primarily based in Melbourne, Australia. Following a rebrand in 2023, along with Probably Story, we created a brand new web site that focuses on showcasing their work and highlighting their distinctive design method. The design emphasizes daring typography and a clear structure, offering a easy and straightforward technique to current their work.
Background
I’ve been working in design for the previous 5 years. Because the starting, I’ve all the time been unbiased, working largely in net and model areas. For the previous yr, I’ve additionally been working as a part-time design director at Brandbeet, which was a fantastic expertise. Now, I’m again to unbiased work, focusing totally on net initiatives, which I’d say is my ardour. Moreover design, I do pictures and wish to mix these two professions after I can. Generally, I imagine that realizing and dealing in numerous artistic areas makes it simpler to know complete initiatives and their execution.
Design Philosophy
I like to consider design as a means of merging information, analysis, creativity, and expertise. With every challenge, we be taught a lot, and each a part of the expertise—each good and dangerous—contributes to higher success within the subsequent challenge. For designers, particularly freelancers, it’s essential to not solely be good designers but additionally good managers. As a baseline for any good work, I wish to maintain it easy: perceive the purchasers, preserve nice communication with them, and supply the worth they’re looking for.
Instruments and Methods
For instruments, I all the time use Figma for design and Adobe Photoshop for mockups. I additionally use MidJourney for AI-generated pictures and ChatGPT after I want placeholder content material for initiatives. For smaller animations, I exploit Jitter or Precept, or typically simply Figma Prototype for web sites.
Inspiration
My work is impressed by vogue, structure, and music, but additionally by every part I encounter every day. Surrounding myself with inspiring folks, lovely interiors, and good visible content material on digital platforms makes discovering inspiration simple and important. I additionally learn design books for inspiration or hearken to podcasts associated to design, enterprise, or private improvement.
Future Objectives
I often don’t set huge objectives, as I are usually fairly spontaneous in terms of selections and accepting new alternatives. At present, I’m pleased to be again to freelancing and really feel motivated to ship nice initiatives and collaborations. I take pleasure in working with totally different folks and purchasers. I see myself specializing in net work—particularly artistic web sites and e-commerce. As well as, I wish to proceed inspiring younger creatives and serving to them obtain nice outcomes, so I’ll maintain writing about my course of and experiences.
Last Ideas
I’d all the time say to stay to what evokes you and work with individuals who have a optimistic angle, making it simpler to benefit from the work and the method. Use experiences that weren’t nice as examples of how issues shouldn’t be, and be taught from them for the following alternative. Each expertise, each good and dangerous, brings new classes. There may be area for everybody on this trade, so don’t view it as competitors—see it as your private journey. Don’t be obsessive about the objective; benefit from the course of, and the objectives and achievements will naturally observe.